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- PR tips straight from the horse’s mouth 😉The best way to learn about what works in PR is to get feedback straight from those with the most intimate knowledge of public relations practice. In other words, the media. So here’s a round-up of the valuable advice that journos… Read More »PR tips straight from the horse’s mouth 😉
- Trending AI Topics Every Tech PR Strategy Should CoverIn the technology sector, whether you’re a tech startup or an established player, staying relevant today requires actively engaging in the conversations that are happening about current AI trends. However, instead of just bluntly churning out more AI-related content, your PR… Read More »Trending AI Topics Every Tech PR Strategy Should Cover
- PR advice from the sharp end: journalists share their PR hatesHere’s a round-up of the PR mistakes I’ve seen called out by journalists on social media over the last month. As mentioned in my previous blog post, paying attention to journalist complaints like the ones listed below can provide valuable insights… Read More »PR advice from the sharp end: journalists share their PR hates
- Adtech PR: Key Trends to Include in Your PR and Content MarketingSharing your company’s insights about key industry trends is a powerful B2B PR and content marketing strategy that is effective in fast-evolving sectors like ad tech and martech. By working with your spokespeople to demystify and explain the impact of topical… Read More »Adtech PR: Key Trends to Include in Your PR and Content Marketing
- 3 PR fails that p*** journalists offPRs can learn a lot about effective media relations simply by paying attention to what journalists say on social media.
- GenAI and Climate Change: Consumers Speak OutWhen ChatGPT first hit the headlines in 2022, very little was said about GenAI’s environmental cost—and the AI companies have mostly kept the full extent of their impact a “closely guarded corporate secret”. Now, this issue is in the media spotlight, with… Read More »GenAI and Climate Change: Consumers Speak Out
- Bridging the Tech Marketing Gap: Making Your Tech Less “Scary” to Business LeadersMore than two-thirds of UK business leaders are afraid to admit when they don’t understand technology because they don’t want to appear out of touch or behind the times. What does this tell you if you’re selling technology to businesses?
- B2B Tech PR: How to Use Customer Stories to Drive Media AttentionCustomer success stories remain one of the most effective tools that B2B technology companies can use to drive media coverage that builds awareness and credibility. That’s because customer stories are relatable and have the power to influence buying decisions.
- PR for tech startups: punch above your weight to land more media attentionPR for technology startups is challenging. You’re competing for media attention against established tech companies with familiar brand names, deeper pockets and existing journalist relationships. But startups can still win in PR by playing to their strengths.
- PR for adtech companies: 5 go-to trends for PR and content marketingAdtech and martech are rapidly evolving sectors. Technology vendors in this space can build their profiles by using PR and content marketing to share their insights on industry changes. What are the key trends, innovations, and challenges? How will these impact… Read More »PR for adtech companies: 5 go-to trends for PR and content marketing
- Retail tech PR campaign drives festive media results for ecommerce tech vendorAs a key part of the retail calendar, the festive shopping season is a time when most retail and ecommerce technology vendors want to ramp up their PR. In the run-up to Christmas, we worked closely with our client Nosto, the… Read More »Retail tech PR campaign drives festive media results for ecommerce tech vendor
- Our tech PR client lands media coverage with GDPR anniversary campaignThe tech PR calendar is full of anniversaries and awareness days that public relations pros can ‘lean on’ to generate PR coverage in the technology and business media. We used this approach in a PR push for enterprise information management software… Read More »Our tech PR client lands media coverage with GDPR anniversary campaign