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- 3 PR fails that p*** journalists off
PRs can learn a lot about effective media relations simply by paying attention to what journalists say on social media. - GenAI and Climate Change: Consumers Speak Out
When ChatGPT first hit the headlines in 2022, very little was said about GenAI’s environmental cost—and the AI companies have mostly kept the full extent of their impact a “closely guarded corporate secret”. Now, this issue is in the media spotlight, with… Read More »GenAI and Climate Change: Consumers Speak Out - Bridging the Tech Marketing Gap: Making Your Tech Less “Scary” to Business Leaders
More than two-thirds of UK business leaders are afraid to admit when they don’t understand technology because they don’t want to appear out of touch or behind the times. What does this tell you if you’re selling technology to businesses? - B2B Tech PR: How to Use Customer Stories to Drive Media Attention
Customer success stories remain one of the most effective tools that B2B technology companies can use to drive media coverage that builds awareness and credibility in their B2B tech PR campaigns. That’s because they are relatable and have the power to… Read More »B2B Tech PR: How to Use Customer Stories to Drive Media Attention - PR for tech startups: punch above your weight to land more media attention
PR for technology startups is challenging. You’re competing for media attention against established tech companies with familiar brand names, deeper pockets and existing journalist relationships. But startups can still win in PR by playing to their strengths. - PR for adtech companies: 5 go-to trends for PR and content marketing
Adtech and martech are rapidly evolving sectors. Technology vendors in this space can build their profiles by using PR and content marketing to share their insights on industry changes. What are the key trends, innovations, and challenges? How will these impact… Read More »PR for adtech companies: 5 go-to trends for PR and content marketing - Retail tech PR campaign drives festive media results for ecommerce tech vendor
As a key part of the retail calendar, the festive shopping season is a time when most retail and ecommerce technology vendors want to ramp up their PR. In the run-up to Christmas, we worked closely with our client Nosto, the… Read More »Retail tech PR campaign drives festive media results for ecommerce tech vendor - Our tech PR client lands media coverage with GDPR anniversary campaign
The tech PR calendar is full of anniversaries and awareness days that public relations pros can ‘lean on’ to generate PR coverage in the technology and business media. We used this approach in a PR push for enterprise information management software… Read More »Our tech PR client lands media coverage with GDPR anniversary campaign - Survey: how top US journos like to be pitched by PR pros
A recent survey of 50 top US publications explores how reporters like to be pitched news and story ideas by PR people. The survey includes responses from national news, tech and vertical business titles such as TechCrunch, Insider, The Wall Street… Read More »Survey: how top US journos like to be pitched by PR pros - Press releases aren’t dead – and here’s the proof
“Press releases no longer work in PR today. They’re an outdated tactic and neither journalists – nor anybody else – bothers looking at them.” You’ll have seen various PR ‘experts’ pushing this narrative. Well sorry, but I beg to differ. And… Read More »Press releases aren’t dead – and here’s the proof - Ecommerce tech PR campaign gets headlines for Nosto
Surveys can be a really effective PR tactic. But they’re even more effective if you’re able to tie the findings into a rapidly building news story. And that’s just what we were able to do with a recent campaign for commerce… Read More »Ecommerce tech PR campaign gets headlines for Nosto - Our restaurant tech client gets PR in Bloomberg, Fortune and more
CloudNine PR’s survey-based PR campaign for MarketMan, a provider of back-of-house restaurant management software, was picked up by high profile US media including Bloomberg, Fortune and International Business Times. It also appeared in a variety of restaurant trade media such as… Read More »Our restaurant tech client gets PR in Bloomberg, Fortune and more - Christmas shopping trends from our PR clients
The seasonal PR activity from ecommerce and marketing tech vendors is now in full swing. And this includes releasing data that identifies how online festive shopping is evolving. - ‘Shoe-horning’ PR clients into the climate debate
COP26 has elevated climate change into an even hotter media topic right now. So should PRs be trying to help clients gate-crash the debate? - How has technology PR responded to the pandemic?
When the pandemic first hit, most PRs and marketers were knocked sideways with no idea how to react. Covid-19 dominated the news and business agenda and we asked ourselves: should we put PR plans on hold until things blow over? Or… Read More »How has technology PR responded to the pandemic? - Parcel Shipping Technology Leader, Logistyx, chooses CloudNine PR for UK Public Relations
Logistyx Technologies, whose cloud-based multi-carrier shipping software is used by retail, manufacturing and logistics companies to manage their parcel delivery operations, has selected CloudNine PR to handle its UK public relations. - How NOT to do PR during the #coronavirus crisis
How can PRs continue to work for the brands they represent as the COVID-19 epidemic continues? - Our PR client gets Brexit study covered in UK national newspapers
Research by our PR client, Searchmetrics, generated high profile coverage in The Daily Mail, Independent, The Times, The Sun and the Sky News websites last week. The stories focused on an analysis by Searchmetrics that highlights which news websites are most… Read More »Our PR client gets Brexit study covered in UK national newspapers - Our PR client is a finalist in four awards
Our client Nosto is enjoying great PR success with industry awards. - Using surveys for PR and content marketing: a 5-step plan
How do you develop surveys that generate compelling PR and marketing content?