Using market research to drive content marketing
We recently worked with marketing technology leader, Kenshoo, on creating a new report, ‘Amazon: The Big E-Commerce Marketing Opportunity for Brands’, which underlines how Amazon is growing as a channel for e-commerce advertising.
One of the headline findings of study, which is based on survey of over 3,000 people in the US and Europe, is that 72% of consumers now visit Amazon when they want to research products online before making a purchase – and over a quarter even do it when they’re about make a purchase in a physical store.
