Launching a technology startup is a huge challenge. You’re building your brand from scratch with no track record. Very often you’re relying on your founders’ expertise and a strong narrative about the specific problem(s) you’re solving to build that initial awareness and credibility.
Every startup is different, and each one will need a tailored approach to generate media interest and establish themselves in their chosen market.
We build a startup PR strategy and plan based on your company’s unique circumstances, combining a mix of the following:
- Positioning & Messaging: We work with you to refine your positioning and to develop clear PR messaging (based on reviewing customer needs/pain-points, competitor strategies, industry trends and media hot topics).
- Media Backgrounder: We create a concise company overview that highlights your founders’ story, key milestones in your startup’s journey and your main differentiators. This is core content that informs our media interactions on your behalf.
- Targeted Media List: We research a comprehensive list of startup, business, tech and vertical media where you need to be seen.
- PR Launch Plan: A detailed rollout plan that builds momentum using a mix of content from funding news to partnerships, product announcements and data-led stories
- Content Support: We plan a stream of content for your website, blogs and social channels to reinforce the narrative that’s the focus of media activity.
- Find and fill: We look for Q&A interviews and regular editorial slots we can to build your profile
- Awards Programme: We identify a list of relevant awards and submit entries on your behalf to build visibility and credibility among the right audiences.
If you’re looking for experienced PR support to help your startup stand out, please get in touch.