PR challenge
Macro 4 supplies a suite of software tools to help IBM mainframe customers improve application performance and modernise mainframe software and development processes. One of its PR goals is to build and maintain a high profile in the IBM mainframe community.
Approach
CloudNine PR created an ongoing media and influencer relations campaign targeting key editors, bloggers, IBM champions and analysts that cover mainframes.
Using a combination of product news, though-leadership articles and blogs, newsjacking and content from surveys conducted at key mainframe conferences, we helped Macro 4 participate in the debate around the key issues impacting mainframe user organisations. The topics we focused on included:
- The pros and cons of hybrid-cloud strategies
- The rise of web-enabled mainframe applications
- Mainframe modernisation strategies
- The role of the mainframe in enterprise digital transformation strategies
- Secure remote access to the mainframe during the pandemic and beyond
- Tacking the mainframe skills crisis
Results
The PR activity has helped to ensure Macro 4 is highly visible within the IBM mainframe space. The company has been featured in key enterprise IT media and specialist blogs including Computer Weekly, Information Age, The Stack, Data Centre Dynamics, Planet Mainframe, Mainframe Update and more.
Client quote
“CloudNine PR partnered with Macro 4 to help us elevate our awareness and credibility within the mainframe space. Uday from CloudNine worked with us on creating relevant PR and marketing content about the significant challenges and opportunities affecting mainframe users and connected us with the key reporters and influencers that cover the sector.”
Lynda Kersaw, Marketing Manager, Macro 4