Surveys and data continue to be effective tools for creating PR campaigns that help technology companies capture media attention and build their profiles. Look at any mainstream, business, or trade publication, and you’re bound to see examples of news and features generated from data.
We specialise in PR campaigns that harness the power of data to tell interesting and relevant stories – whether we’re using our clients’ proprietary data, commissioning ad hoc surveys on their behalf, or using free or paid for secondary data.
Our Data-Led PR Services Include:
- Data Analysis and Insights: We review your internal data sources with you to uncover the hidden gems that can be turned into compelling narratives and trends that play to your strengths.
- Custom Surveys: We work with our market research partners to create bespoke surveys to gather fresh, relevant insights. This includes commissioning surveys of consumers, or technology decisionmakers, or other niche business samples.
- Content Development: We turn data insights into engaging content, including press releases, articles, whitepapers and social posts.
- Media Outreach: We develop story angles and pitches to land coverage in your target publications, giving journalists pre-packaged insights, charts, tables, and quotes so they can easily plug your data into their stories.
Work with us to transform your data into stand-out PR campaigns that help to build your reputation and awareness.